Category Archives: Marketing

Is computing at inflection point similar to weapons technology and cars?

Summary: At an inflection point, need for efficiency will overtake need for power. In the past, industries eg. weapons and auto have reached such an inflection point. Computing is approaching such an inflection point. Once we hit such an inflection point, light devices such net books, cell phones and light devices will be more popular [...]

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Tonido Featured in Linux Magazine

Another first for Tonido!
Tonido is featured in August issue of Linux Magazine.  Check out http://www.linux-magazine.com/issues/2009/105/cloud_9.
Thanks  Dmitri Popov for your balanced and thorough review.

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Brand Awareness and Perception

Awareness and Perception are the two key metrics that any company would use to measure their brand strength.
Awareness in simple terms - how many people know my brand? Usually, awareness is measured through surveys that asks participants a series of questions like “What brand comes to your mind if you want to buy shoes? In [...]

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Internet User Involvement Trends

Traffic for a website is driven by number of users, and visits/user. In addition to user visits, time spent in the website or in an internet activity is a key metric to understand trends among web consumers. Visits/user and time spent by a user collectively define user involvement. Here are the some trends in users and [...]

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Monetization - What it takes to make $1M in revenue?

In the traditional product/service world, monetization is quite straightforward- a company makes a product/provides a service and charges money for the product/service but in the Web 2.0 world, monetization usually takes back seat. The general philosophy in this Web 2.0 world is “Don’t worry about monetization; find a way to bring traffic and monetization will [...]

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Youtube user demographics vs Face book user demographics

I recently compared the youtube user demographics with facebook user demographics (By age distribution).   35+ age category constitutes 42% of youtube users. At the same time, 35+ age category constitutes only 19% of facebook users. It seems like youtube attracts older crowd compared to facebook. If you keep the assumption that age 35+ group has [...]

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Women more frequently update thier online profile than men.

 According to the market survey conducted  by Youth Trends, It seems 82% women updated their online profile compared to 65% men. The survey was conducted among 1239 full-time 4-year college students ages 18-24. My hypothesis is that women are concerned more about their image, Both real and virtual. Is that true?   Also, women uploaded [...]

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Woman Rule Social Networking

Last one week, we were doing some market research on Social networking user demographics for our impending product release codenamed  “Tonido”.  We came across some interesting statistics about use of social networking sites by women. It seems like women use social networking sites such as facebook and myspace more than men. According to Rapleaf, 63% [...]

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