Author Archives: gromit

Internet User Involvement Trends

Traffic for a website is driven by number of users, and visits/user. In addition to user visits, time spent in the website or in an internet activity is a key metric to understand trends among web consumers. Visits/user and time spent by a user collectively define user involvement. Here are the some trends in users and [...]

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Tonido – An Attempt to Create a Blue Ocean

There are two types of market spaces in which companies compete: Red Ocean and Blue Ocean.  Red ocean represents all the current industries and the companies that compete in this market space. Companies in Red Ocean try to outperform their rivals in order to capture market share and increase profits. As the competition gets stronger, [...]

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